EDITORIAL
DIGITAL
BRANDING
VIDEO
WEB
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
I enjoyed my role as Creative Director for Luxury Condo Living Magazine. A start-up publication with cool guys that got that rules need to be broken. This modern take on a luxury publication served S. Florida and beyond. I lead, and quite literally, created the design and flow of the publication, while also facilitating with the writers, contributors, and photographers to ensure an on-time press delivery each quarter. It was fun!
I am not one to follow rules, which is why we got along.
Truth be told...social media is always a new experience for me.
Social media is ever-changing and ever-growing. Getting on the social media bandwagon is must or bust and truly pivotal for audience growth. For example, if your brand is a show and tell kind of brand, then instagram, vine, and pinterest are for you. They provide an opportunity to communicate with your audience in a visual format. The key is to create a consistent road map that'll create a flow of content. It's the drip-drip, not the waterfall with social media, that is most effective.
These are not eBooks that you read, rather an engaging and fun experience.
The Digital Editions for iPad are jam-packed with solid golf fundamentals from tee to green and jam-packed with enhanced interactive content. Readers will explore interactive swing sequences, video lessons, real-time feedback from Christina, hidden tips and key points, and the super-fun quizzes designed to expedite your learning in an engaging and super-fun way.
These are not eBooks that you read, rather an engaging and fun experience.
The Digital Editions for iPad are jam-packed with solid golf fundamentals from tee to green and jam-packed with enhanced interactive content. Readers will explore interactive swing sequences, video lessons, real-time feedback from Christina, hidden tips and key points, and the super-fun quizzes designed to expedite your learning in an engaging and super-fun way.
Facebook is the mother ship. Are you on the mother ship?
I have over 500 friends that I have never met. Well, okay…I know a few but you get my point. Facebook is the core message center. Your brand should have a branded page and regular posts. We will work with you to determine what, when and who will do the posting.
Twitter is my favorite of the bunch. It's to the point system works for me.
I used to wonder...what the heck do I post on Twitter? I really didn't get the whole concept. I am not one to post super-personal tidbits, so instead my Twitter page got dusty…until I attended the PGA Merchandise Golf Show in Orlando. Everyone was tweeting, retweeting and DMing. I requested lots of Tweet 101s from the Mr. and Mrs Tweeters, best practices and what to actually tweet and now I love it. Let me clear the dust balls off your page.
In the video space, YouTube has become the url for audience growth with a splash of cash.
I only recently launched an official More Pars More Fun channel, complete with a trailer! I felt as if I made it to the big time with a trailer. I fought {with myself} over the years about joining YouTube. It seemed like a mish-mosh of crap with a couple of good videos in the mix. Plus, I never liked the way YouTube compressed my videos. I really like vimeo, which houses over 700 of my golf videos. From Vimeo, I embed these in to my digital books and branded sites. However, I couldn't help but wonder…am I missing out? Yup.
A large subscriber base produces money in the bank and happy customers who see your brand as value. In my world, my subscribers watch my videos and play better golf. Let's explore your brand to determine whether video content is part of mix to communicate your story…and if so, let's get it done.
The largest design center in S. Florida needed a brand overhaul to welcome a new audience.
DCOTA known to the TRADE ONLY wanted to reach out to a new audience, the consumer. We rebranded their logo to include YOUR. We splashed this message on billboards, boulevard banners, adverts in design publications including, Architectural Digest, Florida Design, Elle Decor and the NY Times. The message resonated and traffic flourished with a wider consumer audience.
The largest design center in S. Florida needed a brand overhaul to welcome a new audience.
DCOTA known to the TRADE ONLY wanted to reach out to a new audience, the consumer. We rebranded their logo to include YOUR. We splashed this message on billboards, boulevard banners, adverts in design publications including, Architectural Digest, Florida Design, Elle Decor and the NY Times. The message resonated and traffic flourished with a wider consumer audience.
The largest design center in S. Florida needed a brand tweak to welcome a new audience.
DCOTA known as TO THE TRADE ONLY wanted to reach out to a new audience, the consumer. We rebranded their message to convey an open door policy. We splashed this message on billboards, boulevard banners, adverts in design publications including, Architectural Digest, Florida Design, Elle Decor and the NY Times. The message resonated and traffic flourished with a wider consumer audience.
The largest design center in S. Florida needed a brand overhaul to welcome a new audience.
DCOTA known to the TRADE ONLY wanted to reach out to a new audience, the consumer. We rebranded their logo to include YOUR. We splashed this message on billboards, boulevard banners, adverts in design publications including, Architectural Digest, Florida Design, Elle Decor and the NY Times. The message resonated and traffic flourished with a wider consumer audience.
The largest design center in S. Florida needed a brand overhaul to welcome a new audience.
DCOTA known to the TRADE ONLY wanted to reach out to a new audience, the consumer. We rebranded their logo to include YOUR. We splashed this message on billboards, boulevard banners, adverts in design publications including, Architectural Digest, Florida Design, Elle Decor and the NY Times. The message resonated and traffic flourished with a wider consumer audience.
Dave is a family man and is an expert at being an expert. We like that.
A client for over 15 years, we get that Dave Sawyer, founder of Cambridge Search, now Opus Regulatory requires on the fly, last minute trade show banners, fliers and website revamps. And we like that Dave is smart. He knows that a clean, uncluttered message is what resonates with the pharma industry. We like clean too.
I couldn't bear the thought of Carol launching her new site.
Skin Serenity Medispa has been chosen the best Medispa nine years running. I frequent the Spa and was chatting with Carol, the founder of the top-rated medispa; she was about to launch her new site, but there was no gleam in her eye. She's gleaming now!
Waugh's Up's site was missing the boat. It needed better lines to reel in the fish.
With lots of charter boats catering to fish enthusiasts looking for the big catch, Waugh's Up site was getting lost in the wake. The Waugh's Up is one of the better equipped fishing boats on the block with a big splash of an experienced Captain…but the message wasn't clear. A smart redesign that delivered a BIG message is reeling in BIG customers now!
Teresa of Highview Press wasn't getting many online orders.
Teresa Kelly, like myself caters to the golf enthusiast. She sells artistic, humorous creative greeting cards. Her current site wasn't producing sales. She liked my sites and I suggested we move her into the Shopify platform for her eCommerce. Two days after we launched she received an order from Ireland! We revamped her eCard delivery site which housed an eCard web platform. We also revamped her logo to better suit her brand's message.
Miss Par is me…a passionate golfer girl who communicates well.
Miss Par is an extension of my brand. Miss Par is my exploration of cool products, fashion accessories and gear for the female golfer. Miss Par has undergone reiterations over the last 12 months, as I determined what my audience really wanted to receive every month. Why spend time, money and resources if your audience just ain't interested?
Women love golf and work hard to improve and have fun. This inspires me to inspire them.
I released my Pink book in 2008 and it remains a top-selling title right next to Ben Hogan's 5 Lessons. I believe my success is attributable to my personal story of dropping to a 5 handicap in 5 years and presenting a product that deeply resonates with women. My message is clear and it inspires women to play, take lessons and stay in the game. I now have three printed titles, DVD Series, Digital iBooks, over 700 golf videos and more products that'll provide More Pars for More Fun in golf games around the globe.
PORTFOLIO
hourly // monthly // annually
